To support the work of The Race Across America time stations in Ohio - Oxford, Blanchester and Chillicothe.
To support all types of ultracycling including, supported, self-supported, randonnuering, gravel, mountain and road and sport touring. 
To support and encourage more women in Ultracycling.
To support cycling among groups and cultures not familiar with the sport.
To look for new and emerging cycling talent and introduce them to our audience.
To assist racers and teams in the charities and causes they support.
To help the development of ultracyclists world-wide in to a true community.
Have fun doing it.